Ilinca Roxana Fedeles
International Communication Director Cointreau @Rémy Cointreau
Signup · Get unlimited contacts
WORK HISTORY
International Communication Director Cointreau @Rémy Cointreau
Paris, FR
As International Communication Director, I lead the 360° communications strategy for historical French liquor Cointreau, across over 180 markets, uniting brand heritage with digital innovation.Key Responsibilities & Achievements:Developed global communications strategies and toolkits for on-trade & off-trade (Press Relations, Influencer, Digital, Partnerships, Events, Internal).Launched AI-powered content creation tools, boosting agility and alignment across digital touchpoints.Elevated CRM and SEO strategies to drive engagement and qualified lead acquisition.Led storytelling around brand values, heritage, and sustainability through immersive content and campaigns.Directed PR efforts, securing coverage and consistent brand visibility.Spearheaded the “Margarita Challenge”, worldwide Cointreau B2B competition, increasing participation by +60%.Enhanced brand experience at the Angers distillery with a new B2B/B2C hospitality journey and digital booking platform.Managed and coached a team of 4 across communication, digital, and experiential pillars.
EDUCATION
Université Lumière Lyon 2
Bachelor's degree, Business Administration
MBA ESG
Master of Business Administration (MBA), Luxury Management & Marketing
Université Lumière Lyon 2
Master's degree, Business Administration and Management, General
ABOUT ILINCA ROXANA FEDELES
Brand Storyteller | Strategic Builder | Luxury Industry Expert I don’t just communicate—I craft, shape, and elevate brands. With 15 years of experience across luxury, watchmaking, fashion, and spirits, I design high-impact, multi-channel communication strategies that drive brand desirability, visibility, and engagement on a global scale. From storytelling to structure – I don’t just execute campaigns; I build and reshape communication departments to ensure strategic clarity, consistency, and long-term impact. Luxury expertise, multi-industry vision – I bring a fresh yet highly strategic approach to premium brands, blending insights from fashion, spirits, and timepieces to create compelling and timeless narratives. Data-driven creativity – I merge analytical precision (KPIs, CRM, AI-driven content) with powerful brand storytelling, immersive activations, and high-profile partnerships. Global mindset, leadership focus – I’ve led international teams, collaborated across markets, and partnered with top-tier influencers, VIPs, and industry leaders to amplify brand presence. What’s next? I’m looking for a new challenge where I can drive impact, shape vision, and create brand experiences that leave a mark. Let’s connect and build something exceptional together.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.