Ilia Bendeliani
Head of Performance Marketing @Ab Media Usa
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WORK HISTORY
Head of Performance Marketing @Ab Media Usa
Los Angeles, CA, US
1) Developed and executed multi-channel growth marketing strategies, driving customer acquisition and retention for B2B, B2C and DTC brands.2) Managed large advertising budgets across Meta, Google, LinkedIn, TikTok, and programmatic channels, optimizing CPA, ROAS, and LTV.3) Led testing roadmaps and A/B experiments, improving conversion rates and reducing acquisition costs.4) Optimized performance reporting dashboards (GA4, Looker, and Tableau), ensuring real-time data insights for campaign adjustments.5) Led and mentored a team of paid media specialists, improving campaign execution and efficiency.6) Provided marketing consultancy and strategy development for clients in SaaS, eCommerce, Health & Wellness, Finance, Legal, and many other industries.
EDUCATION
Caucasus University
Bachelor's degree
ABOUT ILIA BENDELIANI
As a results-driven growth marketing leader, I specialize in creating and executing data-driven strategies that fuel business growth, skyrocket brand visibility, and optimize performance across digital channels. With a strong background in Paid Media, Demand Generation, and other aspects of Performance marketing, I’ve successfully led cross-functional teams, managed large budgets, and driven measurable outcomes for B2B and B2C companies. My expertise spans Paid Search, Paid Social, Programmatic Advertising, SEO, and CRM, with a proven track record of reducing Acquisition Costs and maximizing ROI through continuous optimization and strategic experimentation. In addition to Growth Marketing, I’ve gained comprehensive theoretical and practical experience across multiple marketing facets, including Brand Development, Content Marketing, Social Media Marketing, Copywriting, and Creative Production. My involvement in projects related to Filming, UI/UX design, and Graphic Design has provided me with a deep understanding of cross-functional processes, enabling me to collaborate effectively with diverse teams. This holistic perspective ensures that I not only strategize effectively but also appreciate the nuances and specific needs of every department I work with. Driven by data, fueled by creativity, and committed to continuous improvement, I’m passionate about scaling businesses, solving complex marketing challenges, and delivering growth that aligns with broader business objectives.
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