Ilene Prince

About Ilene Prince

Over the past 20+ years, I have had the honor of working with many top organizations in regards to their branding, advertising and marketing strategies with the goal of motivating folks to take an action – whether it be to make an appointment with a health specialist (Saint John’s Health Center) bring their car in for service (Toyota Part & Service), use less water (bewaterwise.com) or simply drive less (Rideshare Thursday). My beliefs about maintaining a strong brand are: • A company\'s most valuable, enduring asset is its brand • A brand’s core essence should be a simple, distinctive and ownable idea • A brand should grow out of the organization’s core philosophy and beliefs • The message is the brand • The brand drives all expression, and manifests itself at every consumer touch point • Strong brands create an instant impression and set expectations in consumers’ minds for the type of experience and relationship that is going to follow Specialties-Proven leader with strong project management skills -Strong financial background, responsible for internal financial forecasts as well as ongoing management of multi-million dollar client budgets - Strategic development and creative supervision of broadcast, print digital advertising, collateral, and brand identity - Proven marketing strategies with strong return on investment - Experience with a broad range of clients with diverse demands and challenging goals Clients: California Solar Initiative-Thermal Program, Cedars-Sinai, East West Bank, MarketSmith, Inc, The Metropolitan Water District of Southern California, Rideshare Thursday, Saint John’s Health Center and Foundation, Southern California Gas Company, Toyota Parts & Service, UCLA Extension, UCLA School of Law

Experience

1. SVP, Director of Client Services

   Fraser Communications

   Mar 2001 — Present

   Senior-level marketing executive with 20+ years of broad based experience gained by directing strategic advertising and marketing campaigns for top-ranked companies across a wide array of disciplines.Combines an aggressive mix of creative vision, strong interpersonal skills, successful project management and problem-solving abilities. Recognized repeatedly for quality and strategic value of work completed.

Education

• The College of New Jersey

  Bachelor of Arts - BA, Art: Advertisng and Design

  1975 — 1979