Ileana Marks

About Ileana Marks

A high-performance marketer. I translate customer value into corporate value. I\'m a marketing skills collector and innovator, highly organized with a passion for collaboration. My early training in telecommunications, combined with over 18 years of B2B global IT marketing experience allows me to 1) meet marketing challenges with the short-term tactical urgency of a live broadcast 2) wrap my drive in long-term innovative paid, owned and earned digital strategies to increase target-audience response and revenue.Specialties: demand generation, response lead management, paid media, paid search, multi-media marketing, brand marketing, global marketing, marketing program management, multi-touch attribution, enablement

Experience

1. Sr Digital Media Marketing Strategist, Ibm Chq

   IBM

   Jan 2016 — Present · Raleigh-Durham, NC, US

   My strategic leadership in 2016 drove a paid media investment which generated a 4x ROI in the 10s of millions. Contributing strategy included corporate best practices in programmatic display and social for audience consolidation and creative performance.

Education

• University of Florida

  BS, Telecommunications

  1994 — 1997

Skills

• Strategic Partnerships
• Saas
• Multi-Channel Marketing
• Channel Partners
• Enterprise Software
• Pre-Sales
• Solution Selling
• Analytics
• Business Alliances
• Strategy
• Messaging
• Marketing Management
• Software Industry
• Program Management
• Digital Media
• Sales Enablement
• B2b Marketing
• Cloud Computing
• Lead Generation
• Project Management
• Demand Generation
• Digital Strategy
• Partner Management
• Go-to-Market Strategy
• Product Marketing
• Multimedia
• Marketing Communications
• Software as a Service (Saas)
• Spanish-Speaking
• Digital Marketing
• Product Management
• Marketing
• Competitive Analysis
• Leadership
• Software Project Management
• Crm