Ileana Barrera
Sr. Global Marketing Manager PepsiCo | Winner of Cannes Lions, Effies, FWA and D&AD Pencils Awards | Brand Building Expert | Strategy | Marketing Lead | Advertising | Project Management | DE&I | Multilingual
- Role
- Sr Global Marketing Manager Doritos Gaming, Doritos Culinary & Cheetos at PepsiCo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ileana Barrera
Experienced Multilingual Marketing Professional with Global Experience within the CPG, Stationary, and Luxury industry. Expert in Brand Equity Strategy, Brand Marketing Management, Communication Campaigns, Experiential Programs, Portfolio Architecture, and Innovation. Distinctive interpersonal skills with vision to deliver business growth based on trust-based partnerships.
Experience
Sr Global Marketing Manager Doritos Gaming, Doritos Culinary & Cheetos
Feb 2023 — Present
Lead creation of Global Doritos Gaming Strategic Framework. Launch of first-PC AI technology for Doritos Gamers. Development of Global Cheetos Equity Big Brand Idea. Creation of first-ever Global Culinary Strategy for Doritos Skills: cross-functional team collaboration, marekts and key internal stakeholders alignment, agencies management, leadership and influencing. Results: Development of Doritos Silent Campaign, first AI technology that cancels the noise of Doritos Crunches while gaming in PC’s. 2.5B+ impressions,+12K software downloads. Winner campaign of 2024 D & AD Pencil Awards in 4 categories: Gaming & Virtual Worlds, Media, Direct and Digital & Social. Cheetos Cant\' Touch This 2023 Campaign leveraged by 10 markets and shorlisted as finalist for Pepsico\'s Internal BAM Awards (Best Awards for Marketing).
Education
Tecnológico de Monterrey
Diploma in Digital Marketing, Digital Strategy
2016 — 2017
Instituto Tecnológico Autónomo de México
Diploma in Foreign Trade, International Business
2000 — 2000
ESCP Business School
MA in International Project Management - París, France, International Business
2001 — 2002
Instituto Tecnológico Autónomo de México
Bachelor’s degree in Business Administration (BBA) with major in Marketing. , Business Administration
1994 — 1998
Skills
- Product Marketing
- Fmcg
- Consumer Products
- Business Planning
- Digital Marketing
- Languages
- Managemet
- Positioning
- Brand Management
- Marketing Strategy
- Strategic Thinking
- Nielsen
- Marketing Leadership
- Market Research
- Market Analysis
- International Business
- Product Launch
- Brand Development
- Team Work
- Business Strategy
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