Ilea Shutler
Creative Leader | M.A. in Creative Technology (In Progress) | Brand Storytelling, Video Strategy & Cross-Platform Campaigns
- Role
- Sr Creative Consultant at Cox Media
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Ilea Shutler
PMP-certified strategy and operations leader with 10+ years of experience leading…
Experience
Sr Creative Consultant
Dec 2017 — Present
From 2018 to 2023, I consistently exceeded revenue targets, driving nearly in production revenue in 2023 alone. Played a crucial role in the growth of the production department, leading to expansion and the need for additional hires. As the department has grown, so has the region of scope, managing creative production for Oklahoma City, Tulsa, and Ft. Smith, AR designated market areas (DMA).Manage creative for 60-90 clients a year across different industries, each with unique creative needs.Join sales calls to discuss production with clients and secure deals that generate significant revenue, some with production budgets ranging from$40K to $100K annually. Lead creative production for several major clients managing processes from ideation to completion.Responsible for ideation, scriptwriting, budgeting, asset gathering, hiring crew, actors, managing the shoot, nurturing the spots through the post-production process, collaborating with editors, freelancers, and graphic designers to bring the vision to life, and billing.Managing client creative across a suite of digital products from email marketing to display ads, YouTube TV, to Meta, Tiktok, landing pages, websites & more. Regular collaboration with key stakeholders from salespeople, to clients, graphic designers, to the digital team to make sure we meet deadlines, and client expectations, as well as keep current on products, specs, and creative trends & best practices.A key aspect of the job is fostering strong client relationships and working collaboratively ensure a seamless customer experience that drives revenue growth.Regularly lead both internal and external trainings, educating employees and clients on creative processes, project management, and effective strategies for delivering high-quality marketing assets across various mediums.Leverage AI strategically to enhance project efficiency and deliver value, while adhering to best practices and ensuring client objectives are met.
Education
Oklahoma City Community College
Associate of Arts (AA), Film Production
2006 — 2008
Southern Methodist University
Master of Arts - MA, Creative Technology
Oklahoma City University
Bachelor of Arts (BA), Film Production
2008 — 2010
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