Ilaria Tripicchio
Global Brand Marketing Lead @Zegna
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WORK HISTORY
Global Brand Marketing Lead @Zegna
Milan, IT
EDUCATION
Università Cattolica del Sacro Cuore
Laurea
Universidad Pablo de Olavide
Erasmus
Università Cattolica del Sacro Cuore
Laurea Magistrale LM
SKILLS
ABOUT ILARIA TRIPICCHIO
As Brand & Communication Manager, defining and delivering marketing projects aligned with the business objectives and enhancing brand identity and positioning of YOOX. Actively developing new business opportunities to create one-of-a-kind activations, exclusive capsule collections and editorial projects, on a global or regional scale, working with internal and external teams and partners. Contributing as well to monitor, advance and communicate YOOX ESG strategy within Richemont\'s Infinity framework.Former long-term experience in advertising, digital marketing and content creation in Luxury industry at RCS Media Group, major Italian multimedia publishing group, managing integrated communication projects across a range of editorial brands and platforms, such as print, online, social, video, events.Key areas of expertise: brand strategy, marketing funnel, GTM strategy, advertising, digital marketing, content creation.Passionate, versatile, and collaborative person, able to overview communication strategy and consistently deliver original solutions across different platforms, to meet both the needs of multifaceted global audiences and branding and marketing goals.Travel addicted. Book worm. Photography enthusiast.
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