Ilaria Licari
Global Account Manager @Zenith
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WORK HISTORY
Global Account Manager @Zenith
London, GB
EDUCATION
Università degli Studi di Milano
Communication and Media Studies
ABOUT ILARIA LICARI
Dedicated and result driven Global Digital Strategy professional with over 6 years of experience in driving significant growth in complex global markets, including EMEA, APAC (including Australia), the United States, and Canada, as well as in localised markets within the UK, Italy, and France. I bring extensive experience from working with top-tier clients such as Google, AWS, Oracle, Jaguar Land Rover, and eBay, demonstrating a deep understanding of diverse market dynamics across both B2B and B2C environments.In my recent roles, I\'ve leveraged cutting-edge digital tools and analytics to develop marketing strategies that dramatically increase engagement and conversions. My approach focuses on integrating innovative digital marketing techniques with traditional media channels, ensuring brand consistency and market expansion. As a leader, I prioritise collaboration and strategic alignment, leading cross-functional teams to deliver projects that exceed expectations and drive measurable business outcomes.Achievements:• Led the Meta Social Visualizer project for Jaguar Land Rover, utilising Unreal Engine technology to boost engagement and conversions significantly.• Orchestrated digital campaigns for eBay across key markets (US, Canada, APAC), enhancing conversion rates through targeted strategies.• Managed high-profile digital marketing campaigns for Google, AWS, and Oracle, resulting in a 15% boost in conversions and a 20% increase in engagement.Areas of expertise:• Digital Strategy• Performance Marketing• Global Market Expansion• B2B/B2C Marketing• Client Relationship Management• Data Analytics and Insights• Cross-Functional Team LeadershipIn every role, my goal is to transform challenges into opportunities for growth, crafting strategies that not only meet but exceed the evolving demands of the digital landscape. I am eager to bring my expertise and strategic vision to a forward-thinking organisation committed to innovation and excellence.#DigitalStrategy #GlobalMarketing #B2BandB2C #ClientEngagement #DataDriven #TeamLeadership #MarketExpansion #PerformanceMarketing
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