Ilaria Brenga
Marketing Internship @K-Way
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WORK HISTORY
Marketing Internship @K-Way
Torino, IT
EDUCATION
Liceo Linguistico Enrico Medi
High School Diploma, Foreign Languages and Literatures, General
Sapienza Università di Roma
Bachelor's degree, Comunicazione Pubblica e d'Impresa
Istituto Marangoni
Master's degree, Master Fashion & Luxury Brand Management
ABOUT ILARIA BRENGA
Fashion and luxury are no longer just about products, they are about experiences that inspire, engage, and create lasting connections. What fascinates me most is how brands transform every interaction into an immersive journey, blending storytelling, emotions, and sensory engagement to shape consumer perception.This interest led me to pursue a Master in Fashion & Luxury Brand Management at Istituto Marangoni, where I am developing skills in brand strategy, market analysis, sales insights, and digital communication.I am particularly drawn to the evolution of experiential marketing and how shopping is becoming increasingly connected to narratives and emotions. The ability to craft memorable brand experiences, whether through physical spaces, digital interactions, or exclusive events, is what drives my curiosity and ambition in this field.My goal is to contribute to shaping innovative brand strategies that enhance consumer engagement, merging heritage, technology, and experience-driven marketing to create meaningful connections in the luxury industry.
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