Ilana Wiles
- Role
- Director, Strategic Media Planning at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Ilana Wiles
Experienced communications and media leader with a demonstrated history of transforming…
Experience
Director, Strategic Media Planning
Aug 2021 — Present
Set the strategic foundation for annual media budgets. Accountable for building integrated media plans that support end-to-end marketing goals across brand building and business performance- Oversee Ally’s communications strategy and media planning, connecting the holistic plan across internal and external media teams- Partner with key stakeholders across business, creative, PR, sponsorships and analytics to drive holistic plans with integrated measurement- Direct and negotiate partner relationships, multi-year deals, and the unlocking of effective brand integrations with a focus on innovation and diversity. Drive partner expansion, cost efficiencies, and first-to-market opportunities.
Skills
- Crm Integration
- Digital Media
- Mobile Marketing
- Digital Marketing
- Media Planning
- Social Media Marketing
- Communications Planning
- Advertising
- Branded Entertainment
- Media Strategy
- Marketing Communications
- Digital Strategy
- Branded Content
- Search
- Integrated Marketing
- Competitive Analysis
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