Ilan Benamara
Data Scientist Manager - Database Marketing @Rogers Communications
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WORK HISTORY
Data Scientist Manager - Database Marketing @Rogers Communications
Montreal, QC, CA
Query and connect large volumes of data for development of reports and analysis with interpretation of results in business context, including detailed findings and implications presented to key stakeholders Develop and produce automated reports and processes to measure the performance of marketing campaigns Provide ROI analysis on marketing campaigns and sales activities based on Key Performance Indicator’s (KPI’s) and propose business oriented recommendations Perform ad-hoc analyses to solve business problems and drive better decisions Develop complex Predictive models to increase marketing campaigns profitability Manage modeling process from beginning to end Prepare customer data Build predictive models Asses models Score new datasets Implement models Develop automated processes to analyse performance predictive models
EDUCATION
Dawson College
DEC, Pure and Applied Sciences
Concordia University
Bachelor of Science (B.Sc.), Statistics
SKILLS
ABOUT ILAN BENAMARA
With over 15 years of experience at the intersection of data science and business strategy, I specialize in leading the full end-to-end analytical lifecycle. My expertise lies in bridging the gap between complex technical environments and actionable business growth. I don\'t just build models; I identify the \'low-hanging fruit\' that drives immediate ROI, translate stakeholder needs into technical roadmaps, and deploy robust, monitored solutions that scale.
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