Ila Srivastava
Business Analytics and Insights Manager @Microsoft
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WORK HISTORY
Business Analytics and Insights Manager @Microsoft
NJ, US
Led lifecycle measurement and growth strategy for Microsoft 365, driving consistent subscription growthAligned product, GTM, and analytics to unlock significant revenue impactBuilt scalable measurement and experimentation frameworks to optimize performance across channelsDelivered executive insights to inform product and investment decisions
EDUCATION
Motivational Pathway
Bachelor of Technology - BTech, Computer Science
Fordham University
Master's degree, Business Analytics
SKILLS
ABOUT ILA SRIVASTAVA
I’m a marketing analytics leader focused on transforming how organizations measure, optimize, and scale growth in an AI-driven world. At Microsoft, I lead analytics and measurement across lifecycle marketing channels — including email, in-product experiences, and web — driving data-informed decisions that directly impact revenue, engagement, and customer growth. My work sits at the intersection of marketing, data, and product, where I translate complex signals into clear, actionable strategy. I specialize in: Building scalable measurement frameworks across paid and owned channels (CTR, CVR, LTV, ROI) Designing attribution and incrementality models to uncover true channel impact Developing automated reporting ecosystems using SQL, BI tools, and AI (reducing reporting time by ~80%) Leading experimentation and A/B testing strategies to continuously optimize performance Driving AI-powered analytics adoption (e.g, Copilot, automation workflows) to accelerate insights and decision-making Beyond my core role, I’m building MarkelixAI — an AI-native analytics platform designed to measure brand visibility across large language models like ChatGPT, Gemini, and Perplexity. The goal: help companies understand and optimize how they show up in the next generation of search. I’m passionate about turning data into competitive advantage — not just reporting what happened, but shaping what should happen next.
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