Ikshit Mistry

About Ikshit Mistry

I am a Brand & Marketing professional with over 10 years of experience building brands, launching products, and driving customer acquisition across BFSI, retail, healthcare, and media.My experience spans brand strategy, go-to-market planning, integrated campaigns, and customer lifecycle design, with a strong focus on measurable business outcomes such as acquisition growth, engagement, and portfolio expansion.At HDFC Bank, I work on the PIXEL Credit Card portfolio where I lead brand and acquisition initiatives, launch new propositions, and design integrated campaigns across digital, branch, partnerships, and media channels.Over the years, I have worked across multiple industries, helping organizations strengthen brand positioning, improve customer journeys, and scale marketing programs through a combination of creativity, data, and technology.Key areas of expertise:• Brand Strategy & Positioning• Go-to-Market & Product Marketing• Customer Acquisition & Funnel Optimization• Integrated Marketing & Campaign Management• Martech, Automation & Analytics• Customer Lifecycle & Engagement• Cross-functional LeadershipI am particularly interested in opportunities to build brands, scale new categories, and drive growth in fast-evolving consumer and digital businesses.

Experience

1. Senior Marketing Manager

   HDFC Bank

   Jun 2023 — Present · Mumbai, IN

   Drove Go-To-Market (GTM) for PIXEL and Business Credit Cards, achieving 2X increase in cards sourced across acquisition channels.Implemented persona-led creative strategies and journey optimization, leading to a 1.5X improvement in form completion rates.Journey Stitching Across Segments:Stitched end-to-end customer journeys for Retail, Business & Pixel Cards across acquisition, engagement, and lifecycle communication.Led Omni-channel CASA campaigns using Adobe Experience Manager and Adobe Analytics, achieving a 3X improvement in customer journey.Managed RCS as a channel bank wide.Enhanced customer engagement with HelloTars Chatbot, resulting in a 24% increase in form completions.Developed hyper-personalized landing pages in collaboration with cross-functional teams, driving higher engagement.Orchestrated AMP email campaigns with interactive features like BIMI and Accordion, boosting customer interactions.Key Achievements:• Gold Award for excellence in banking service (2021-22).• Gold Star Awards for Omni-channel marketing and hyper-personalization of campaigns.• Silver Star Award for improving campaign performance through A/B testing.

Education

• R. D. National College

  bachelor of science in Information Technology, I.T

  2008 — 2012

• Indian Institute of Management, Calcutta

  AI in Marketing, Marketing

• M.E.R.C. Institute of Management, Pune

  PGDM, Marketing

  2013 — 2015

Skills

• Information Technology
• Active Directory
• Access
• Networking
• Management
• Football