Eva Kozoderova
Manager, Crm and Data @Shutterstock
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WORK HISTORY
Manager, Crm and Data @Shutterstock
Toronto, ON, CA
Evaluate and implement audience segmentation strategies to enhance personalization and engagement across marketing channels- Integrate and manage experimentation frameworks to assess the effectiveness of audience targeting and segmentation- Collaborate with product, marketing, and analytics teams to optimize customer journeys through data-driven audience activation- Leverage predictive analytics and insights to refine customer segmentation and lifecycle marketing strategies.
EDUCATION
Seneca Polytechnic
Diploma, Business, Management, Marketing, and Related Support Services
Donetsk National University
Bachelor's degree, Business Administration, Management and Operations
Donetsk National University
Master's degree, Management and Business Administration
SKILLS
ABOUT EVA KOZODEROVA
Marketing Tech & Marketing Science | Cloud Certified | Salesforce Datorama Certified | Hubspot Email Marketing Certified Eva is an accomplished Marketing Data and Growth Technology Lead with a unique blend of expertise in marketing insights, data activation, and MarTech engineering. She excels in leveraging advanced technologies to transform and streamline marketing processes, driving measurable results and innovation. Technology: MarTech: HighTouch, Salesforce Marketing Cloud, Segment, Liveramp, mParticle, Hubspot AdTech: Google Marketing Platform, Facebook, Linkedin, Amazon, etc Web analytics: Google Analytics, GTM Data Viz: Data Studio, Datorama, Tableau, Looker Cloud: Google Cloud, Snowflake Programming/ Scripting: Python, SQL/BigQuery, CSS / HTML / JS Data Clean rooms: Ads Data Hub, Amazon Marketing Cloud
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