Kelly Fitzgerald
Digital Strategist at Mary\'s Woods | Laser Focused on the Intersection of Marketing and Analytics | Outcomes Driven Digital Marketer
- Role
- Digital Strategist at Mary’s Woods
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Kelly Fitzgerald
In the world of digital marketing, I’m a bit of a unicorn. A savvy modern marketer, with…
Experience
Digital Strategist
Apr 2023 — Present · Lake Oswego, OR, US
Recognized as one of the Best Independent Living Retirement Communities in Lake Oswego & West Linn, Mary’s Woods is a nonprofit Life Plan Community (also known as a Continuing Care Retirement Community). At Mary’s Woods, residents enjoy a continuum of care, including independent living, assisted living, memory care, and residential care.As Digital Strategist, I develop and execute comprehensive digital marketing strategies that enhance our online presence, strengthen brand awareness, and drive engagement. My key responsibilities include optimizing the brand’s website, managing social media platforms and online directories, overseeing digital marketing campaigns, generating leads, and tracking KPIs.Through strategic digital initiatives, I work to ensure that our marketing efforts support the organization’s growth and foster a deeper connection with our residents and the broader community.
Education
University of Oregon
Bachelor of Arts (BA)
Portland State University
Digital Marketing Strategies Certificate
Skills
- Web Analytics
- Organic Search
- Reporting & Analysis
- SEO
- Direct Sales
- Digital Marketing
- Marketing Automation
- Budgeting
- Sem
- Email Marketing
- Web Content Management
- Social Media Marketing
- Training & Development
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