Ike Kim
Marketing Executive | General Manager | Brand Building & Strategy | Innovation | P&L Management | Cross-Functional Leadership | Complexity Navigator | Tennis Obsessed
- Role
- Marketing Director at B&G Foods Inc.
- Location
- Morris Plains, NJ, US
- LinkedIn followers
- 500 followers
About Ike Kim
I am a performance-driven leader with extensive experience growing and managing businesses ranging in size from start-up to Fortune 500 $1B brands. I am a relentlessly consumer-focused and data-driven decision maker with AI experience who embraces new technologies and platforms for growth. I excel at leading cross functional projects, navigating complexity, and building consensus. I am known as a positive, highly collaborative, and resilient problem solver skilled at clear communication.
Experience
Marketing Director
Aug 2024 — Present · Parsippany, NJ, US
P&L owner and head of $225MM spice and seasoning portfolio overseeing three brand marketers, product innovation, trade and omnichannel planning, and customer sell-in for brands including Dash, Spice Islands, and Weber Grilling Seasonings.• Launched first ever social media influencer campaign on the Ac\'cent seasoning brand driving 10% increase in sales velocity. Exceeded benchmarks on TikTok by 42% and IG by 18%.• Managed AI-supported development and launch of 12 new SKUs across channels resulting in acceptances across key retailers and 7.2%(est.) growth at Costco. Led work on new packaging and consumer-validation testing affecting over 100 SKUs.• Collaborated with Sales Planning, Field Sales, Finance, and Operations to improve annual forecasting and reduce inventory resulting in est.$1.5M benefit. Selected by ELT for corporate task force on “Flawless Customer Execution”.
Education
Naropa University
Summer Writing Program, Creative Writing/Poetry
University at Buffalo
BA, English
University at Buffalo
MA, English
University of Maryland - Robert H. Smith School of Business
MBA, Marketing and Strategy
Skills
- Strategy
- Marketing
- Digital Marketing
- Forecasting
- Pricing Strategy
- Online Marketing
- Integrated Marketing
- Advertising
- Digital Media
- Pricing
- Online Advertising
- Customer Marketing
- Competitive Analysis
- Creative Direction
- Marketing Communications
- Nielsen
- Product Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Digital Strategy
- Consumer Insight
- Product Development
- Analysis
- Market Planning
- Strategic Planning
- Brand Architecture
- Fmcg
- Brand Development
- Segmentation
- Consumer Products
- Product Innovation
- Merchandising
- Social Media Marketing
- Leadership
- P
- Training
- Customer Insight
- Marketing Management
- Management
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