Ikechukwu Amogu
Channel Manager, Key Accounts @Imperial Brands PLC
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WORK HISTORY
Channel Manager, Key Accounts @Imperial Brands PLC
Commercial analytics: Responsible for conducting commercial analysis, utilizing various data sets, such as sales figures, consumer demographics, foot falls data and consumer trends (IGD & Lumina). These analytics are leveraged to drive/guide investment planning and overall trade strategy across our brand portfolio. • Key Account Stakeholder management: Provide resources to the key account team on projects & programs such quarterly business reviews, top-2-top reviews, and customer presenters on new launches and trade promotions. • Strategic Growth Delivery: Partner with Brand Marketing and Sales teams to define and review Annual Business Plans and Trade Marketing strategy. Collaborate with the team in formulating and implementing growth strategies using market factors and trends. Coordinate with internal stakeholders and external clients to plan, execute, and track promotional and marketing events.
EDUCATION
University of Nigeria, Nsukka
Bachelor's degree, Economics
Quantic School of Business and Technology
Executive MBA
Britarch Secondary School
High School
SKILLS
ABOUT IKECHUKWU AMOGU
Experienced Sales/Account Manager with a demonstrated history of working in the consumer…
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