Raja Ghosh

About Raja Ghosh

Excerpt from,\"Auto-tuning My Way Through Online Ad Sales: Raja\'s Story\" Raja was one of the earliest members of, the (post-humus) online media giant and social networking phenomenon, MySpace.com\'s Ad Operations team. The team supported a world-wide sales team that was nearly 20x their size. This all-star group of 10 or so was responsible for a full spectrum of operational processes, including: campaign implementation and management, creative/rich media testing, optimization, order management, billing invoicing, reconciling and data analysis. They were tempered in the \"flames\" of the job, day-and-night, to the tune of 400+ requests/escalations a day, which was to be expected given that the site was serving anywhere from 3 billion impressions to over 7 billion impressions, a day. The internet never slept, and the story goes that neither did Raja (This claim was never officially confirmed). Operations and process improvement was and continues to be his life. He and his teams were work horses, super-bred stallions of ad serving that performed beyond full-capacity, constantly. They were arguably, one of the most efficient Ad Operations teams in the industry at the time.Thriving in a fast paced, dynamically ever-changing environment Raja always kept his cool and solved problems consultatively. Known for his constructive solutions while breaking down all walls of inefficiencies or redundancies in process, with his out-of-the-box thinking, Raja quickly established himself as the go-to problem solver. Nothing was taken at face-value and no one was blindly followed. Raja managed most of the early international sales/marketing campaign initiatives, teams of domestic campaign managers, and developed the company’s order management process/team from the ground up. A people person and company socialite he pioneered amicable relations with everyone who interacted with him, so it was not difficult to see why people “hearted Raja.”

Experience

1. Vice President, Demand

   Kiosked

   Feb 2015 — Present

   Kiosked is the leading platform for rich and engaging online marketing and advertising. Kiosked has built a unique algorithm that enables our clients to use various advertising models from Product Ads to Display Ads to engage more with their readers and to reach out to their consumers. This way Kiosked provides contextual and relevant brand engagement to consumers on any device and powerful analytics to brands. Insight to our service usage and consumer behavior within it is one of the critical aspects of our service and value proposition.Kiosked enables any online content, images, videos and applications to become interactive and viral storefronts and has been selected as one of the world’s best technology companies. Major advertising and design awards: White Bull Award, the Grand One Grand Prix, the Stevie Awards and the Red Herring 100 Global Award.

Education

• California State Polytechnic University-Pomona

  B.S., Biology

  2001 — 2004

• UC San Diego

  B.S., Bio-Medical Engineering

  2000 — 2001

• San Dimas High School

  High School, Diablo, Starcraft, M:TG

  1996 — 2000

Skills

• Mobile Devices
• Omniture
• Online Lead Generation
• Monetization
• Facebook
• Sem
• Online Marketing
• Mobile Advertising
• Interactive Marketing
• Account Management
• Campaign Management
• Digital Strategy
• Business Development
• Digital Marketing
• Social Media
• Google Analytics
• Media Planning
• Google Adwords
• Start-Ups
• Web Analytics
• Integrated Marketing
• New Media
• Marketing
• Strategy
• Web Marketing
• Mobile Marketing
• Doubleclick
• Online Advertising
• Comscore
• Ad Networks
• Social Networking
• Social Media Marketing
• Ad Serving
• Ppc
• Advertising
• Advertising Operations
• Display Advertising
• Analytics
• Advertising Sales
• Business Performance Management