Ihab William

Energy Conservation Residential Program Advisor @Enbridge Gas

CA

Led the DSM Home Reno Rebate program delivery, overseeing operations and strategic direction, achieving a performance of 150% over the last 10 years. Participated in the development and launch of the Home Efficiency Rebate Plus program co-funded by the federal government in January 2023 and achieved 200% target by reaching 150k customers by mid-2024• Drove and participated in the expansion of the program to cover the entire province, integrating Green Investments funds and Whole Home IESO programs, leading to increased customer reach and program effectiveness.• Managed a network of 40 service organizations, ensuring consistent delivery of program goals across the market. Built strong relationships and provided leadership and guidance to external partners.• Spearheaded the development of the “Parachute” software system, leading a cross-functional team in designing a front-end interface and back-end tracking system that enabled processing of over customers annually.• Led and coordinated multiple marketing tactics from concept to execution, specifically for energy efficiency initiatives, ensuring alignment with business goals and market needs.• Organized and facilitated monthly stakeholder meetings, presenting program changes, providing market intelligence, analyzing performance metrics, and identifying trends to enable stakeholders’ effective decision making and inform future strategies.• Collaborated with internal and external stakeholders, including business managers, sales team, marketing team, to develop impactful limited time offers to enhance customer participation and to ensure set KPIs are achieved.

The American University in Cairo (Credited by UofT)

Bachelor