Harsh Gupta

About Harsh Gupta

Passionate about designing best-in-class digital journeys and touch points to enhance overall customer experience.A marketer by profession and an entrepreneur from heart. I am currently exploring the beautiful world of digital in the consumer services space.I manage Performance Funnels, Social Media, Online Reputation and Media Campaigns. My responsibility includes operational overseeing of the day-to-day social channel content management, managing digital agencies and executing brand campaigns online. Ideation, conceptualisation, creation and execution management of brand campaigns on social media channels. Innovating ways to increase reach and engagement through unique brand aligned content.Tracking the performance of the activities across social media channels, the performance of the campaigns, social listening, response and resolution management with the customer services team, liaison between the agency and the customer services team, real time marketing opportunities and their execution.Specialties:Content Marketing, Social Media Marketing, Digital Branding, Search Engine Marketing, Online Reputation Management, Digital Campaign Management, Content Strategy, Agency Management, Social Media Insight Platforms, etc.

Experience

1. Digital Marketing

   Akasa Air

   Apr 2025 — Present · Mumbai, IN

Education

• Indian Institute of Management Raipur

  Executive Master of Business Administration

• St. Xavier's College (Autonomous), Kolkata

  Bachelor of Commerce (B.Com.), (Hons.), Marketing Management

  2011 — 2014

• IFMR Graduate School of Business - Krea University

  Master of Business Administration, Marketing & Strategy

  2017 — 2019