Isis-Rae Goulbourne

Strategist | Advisor | Community Builder | Thought Partner

Role
Chief Marketing Officer (CMO) and Head of Events at Realist Lab
Location
Stamford, CT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Isis-Rae Goulbourne

I’m a marketing executive, community builder, and founder with a deep commitment to…

Experience

  1. Chief Marketing Officer (CMO) and Head of Events

    Realist Lab

    Mar 2023 — Present · Stamford, CT, US

    As Chief Marketing Officer and Head of Events at Realist Lab, I lead the organization’s brand, marketing, communications, public relations, and event strategy. I’ve built and scaled every aspect of Realist Lab\'s public presence. I oversee both the strategy and hands-on execution of all marketing and communications efforts, from digital content and email to PR, press, and brand partnerships. Highlights- Grew our email list by 395%, in 12 months through organic list-building, lead magnets, and founder-focused content- Drove Instagram views in 90 days, with 71% from non-followers; increased profile visits by 175% and link clicks by 242%- Generated organic impressions on LinkedIn, with top-performing posts reaching 1,500+ views and 180+ clicks; all without paid promotion- Own end-to-end strategy and execution across brand, content, design, email, social, and event marketing- Write and design all marketing materials, including one-pagers, web copy, press releases, scripts, email campaigns, social posts, and blog articles- Produced 30+ branded events, from small-group workshops to large-scale conferences, including CT Tech Week and Realist Lab Demo Day- Increased event production by 325% from 2023 to 2024, with a projected 112% increase in 2025- Built brand visibility through media outreach, award nominations, and strategic partnerships

Education

  • Howard University

    BBA, International Business

    2001 — 2005

  • General Assembly

    Certification UX Design Immersive, UX Design

    2019 — 2019

Skills

  • Sponsorship
  • Sales
  • Marketing Strategy
  • Marketing
  • Proposal Writing
  • SEO
  • Microsoft Office
  • Brand Management
  • Media Planning
  • Social Media Marketing
  • Budgets
  • Contract Negotiation
  • Analysis
  • Digital Media
  • Marketing Communications
  • Leadership
  • Sem
  • Sports Marketing
  • Online Advertising
  • Integrated Marketing
  • Photoshop
  • Event Planning
  • Media Buying
  • Facebook
  • French
  • Strata
  • Lotus Notes
  • Contractual Agreements
  • People Skills
  • People-Oriented
  • Connecting People
  • Scarborough Research
  • Google Analytics
  • Search Engine Optimization
  • Trade Associations
  • Digital Marketing
  • Product Marketing
  • Email Marketing
  • Social Media
  • Advertising

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Isis-Rae Goulbourne — Chief Marketing Officer (CMO) and Head of Events at Realist Lab in Stamford, CT, US | Unifers