Igor Gershenson
Senior Marketing Analytics Manager at Wolters Kluwer
- Role
- Senior Marketing Analytics Manager at Wolters Kluwer
- Location
- Hudson, MA, US
- LinkedIn followers
- 500 followers
About Igor Gershenson
Accomplished marketing professional with a strong background in implementing data-driven strategies and assessing the outcomes of marketing initiatives. Proven track record in overseeing large-scale reporting automation projects, evaluating the efficacy of global multi-channel marketing campaigns, leveraging primary and secondary market data for growth recommendations, and leading, developing, and coaching analyst teams.
Experience
Senior Marketing Analytics Manager
Jan 2016 — Present · Waltham, MA, US
Spearheaded a large-scale report automation initiative focused on consolidating the data from major online advertising platforms, such as LinkedIn, Demandbase, Facebook, and Google Ads, and fully redesigning existing Power BI dashboards. Projected to yield annual time savings exceeding four hundred hours. Directed internal and external analyst teams to achieve Enterprise Marketing analytical goals, including standardizing reporting methodologies, implementing new campaign classification changes, and facilitating widespread adoption of new Power BI tools.Collaborated with Data Engineering to optimize modeling and transformations in the data warehouse, providing guidance on KPI logic, effective integration of diverse data platforms, and robust data consolidation strategies.Performed regression and correlation analysis to determine which customer characteristics are predictive of high customer usage levels, resulting in the development of usage benchmarks for over 30 customer segments.Developed and automated new QlikView tools using QlikView/SQL script to assess the performance of over 400 Enterprise Marketing campaigns in terms of their ROI, conversion rates, and funnel movement.
Education
Clark University
Bachelor's degree, Major: Psychology; Minor: Management
1996 — 2000
Worcester Academy
High School Diploma
1992 — 1996
Yale School of Management
Master of Business Administration (MBA), Finance
2003 — 2005
Skills
- Analytics
- Business Strategy
- Market Research
- Marketing Analytics
- General Insurance
- Commercial Insurance
- Financial Modeling
- Financial Analysis
- Property & Casualty Insurance
- Risk Management
- Insurance
- Competitive Analysis
- Strategy
- Business Analysis
- Data Analysis
- Segmentation
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