Ignazio Dadduzio
Product Owner @Eurobet Italia
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WORK HISTORY
Product Owner @Eurobet Italia
Rome, IT
Product Owner leading two cross-functional distributed Agile Squads of 24 engineers within the Marketing Tribe for the eurobet.it brand. Ownership areas: Landing pages, SEO, User Registration flow, Promotions, Loyalty program. Platforms: Web, iOS, Android.• Shaped and evolved the product roadmap in conjunction with both the company goals and the customers needs, making sure to take into account the four big risks: value, usability, feasibility and business viability.• Prioritized the product backlog using a data-driven approach aligned with company strategy and KPIs defined in collaboration with the MarTech (Analytics) team using FullStory.• Implemented a strategy based on a measurable business value to prioritize requests coming from multiple departments like Affiliation, Legal, CRM, and Content• Leveraged a “compare and contrast” approach to assess business impact, creating a shared alignment across the stakeholders.• Partnered with User Research, Analytics, and UX teams to translate discovery insights into actionable plans, building a virtuous feedback loop between product discovery and delivery• Led monthly Product Tribe syncs with PMs and POs to tackle pain points, resolve dependencies, and accelerate delivery and time to market.
EDUCATION
Politecnico di Milano
Master’s Degree
Technical University of Munich
MsC
Technische Universität Wien
Master Thesis
Politecnico di Bari
Bachelor’s Degree
ABOUT IGNAZIO DADDUZIO
Product Owner, Prod & Tech Leadership Coach, Certified Scrum Master and Agile Coach, with extensive experience working in Ireland, the UK, and Italy for large corporations in multiple sectors, including Consultancy (Capgemini and EY), Travel (Expedia) and Technology (IBM), Banks and Insurance companies. Excellent leadership and stakeholder management skills, thanks to my extensive experience mentoring Product Managers and Senior Business Leaders on Roadmap Planning, Backlog prioritization, data-driven decision making. Fluent in English and use of English on a daily basis. Strong background and a proven record of successful execution and delivery of large and complex programs at pace involving multiple delivery teams and senior stakeholders. Key achievements:* Reduced time-to-market by 30% effectively prioritizing the Product Backlog to reflect the continuous changing business priorities using techniques such as MoScoW, Eisenhower Matrix, WSFJ (Cost of Delay).* Mentored two Product Owners to become autonomous in their role in regards to backlog prioritization, User story writing and splitting, Acceptance Criteria using BDD.* Facilitated a 3-day Design Thinking workshop on “Price Display” with a large group of Product, Design and Engineering leaders from the three Expedia main brands. Sessions included: How Might We (HMW), Empathy Map, Product Visioning and Value/Complexity.* Created a balanced Quarterly Roadmap Plan containing technical, legal and competitive business needs by facilitating conversations between Tech and Product Leaders.* Increased Roadmap forecasting delivery dates to 85% probability using Monte Carlo simulation which saved 5600 team hours per quarter across 700 engineering teams.* Implemented and oversaw the successful delivery of a “Jira Configuration simplification” program for 700 delivery teams, which reduced complexity by 99%, allowing greater visibility into work in progress and reducing support costs Certifications- LeSS (Large Scale Scrum) Practitioner Certified - by Craig Larman - Certified Scrum Master® (CSM)- Scrum Alliance - Kanban Management Professional (KMP I + KMP II)- ITIL® (v3) Certified in IT Service Management
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