Ignacio Munoz
Global Brand Strategist
- Role
- Client Advisor at Vista Volkswagen
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Ignacio Munoz
Dynamic, intuitive, & results-based Luxury Retail Management Leader with deep experience…
Experience
Client Advisor
Mar 2022 — Present · Pompano Beach, FL, US
Actively participate in daily Boutique operations and assist in retail operations: • Assess growing marketplace, prepare future forecasting needs for wholesale orders, define allocations for new product launches, create sales reports & update all purchase orders, in addition to weekly PO tracking reports to build seasonal strategy decks. • Strong brand management strategist & innovative business development leadership: • Increase brand awareness to elevate profits & achieve forecast objectives of higher brand value.• Create an overall customer service journey that is unique & innovative based on specific needs of target qualified opportunities.• Develop actions to influence sales in active discussions with qualified prospects & active clients. • Led CRM creative strategist:• Created Client Outreach Plan & CRM calendar for existing and potential clients.• Define quarterly strategies by structuring CRM data into groups of similar leads: Identify target customers, qualifying prospects, determine qualified opportunities, prioritized for Special Occasions, tailor personalized content to specific buyer’s journey. • Developed secondary focus to increase sales achievements. Utilize a content strategy to promote sales of product categories to specific groups.• Vastly improved business direction:• Expanded retail network to niche market using a Seasonal Boutique concept that delivered enhanced reach to gain loyal customers during 3-months of operations. • Exceeded forecasted sales, supported supply chain planning of product delivery; developed business strategies to win future markets. • Metrics increased in 2018 substantially: retail sales by $6.8M, performance optimization by +53 %, unit sales by +7%, and ATP by +44%.• Spearheaded strategic client relationship recruitment & entertainment reports: • Effectively reduced operational costs optimizing sales performance; topped sales charts with the highest performance at $1MM+.
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