Ignacio Guevara Canales
Managing Partner @Racional & Emocional
Mexico City, MX
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Aug 2005 — Present
Managing Partner @Racional & Emocional
Mexico City, MX
Qualitative research and fieldwork services in Mexico and LATAM: recruitment and logistics, facilities, moderation, recordings, transcripts, content analysis, topline report or full analysis.Senior team with high quality standards.Broad experience in different industries: Health/pharmaceuticals, financial services, food & beverage, consumer products, technology, telecommunications, etc.
EDUCATION
1993 — 1997
Tecnológico de Monterrey
LEM, Marketing
SKILLS
Qualitative ResearchManagementMarket ResearchQuantitative ResearchBusiness StrategyProject PlanningAdvertising ResearchConsumer BehaviorStrategic PlanningProblem SolvingLeadershipOffice AdministrationAnalysisProject ManagementCustomer InsightProject Design
ABOUT IGNACIO GUEVARA CANALES
Racional & Emocional, we are a research agency, operating in Mexico City since…
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