Ioannis G.

Global Head of Data & Insights Individual Giving, Digital Fundraising at Unicef @UNICEF

Commercially focused leadership role responsible for designing and setting the digital insights and data strategy for PFP IG including from securing investment, managing design and technology decisions, through to overseeing implementation, recruiting an analytics team and embedding internal and external resources to operationalise analytics in our key markets. Coordinating with key digital strategist to promote analytics services by responding to RFPs, conducting workshops, leading pilot projects at scale, and establishing global standards of analytics and data architecture. Building a new team of analytics, implementation and CRO to support product and operation verticals both internally and externally. Team Key Responsibilities : • Design and implement a global data platform for advanced analytics that can be leveraged by local markets as well as global HQ instances • Develop a marketing data hub to leverage pre-build and fully customised ML models for advanced analytic use cases (DRTV incrementality, probability scores prediction, campaign targeting) • Implement client side and server side tracking solutions and re-establish analytic tools and data event requirements for reporting, analysis and dynamic segmentation