Ify O.

About Ify O.

I’m a senior account and experiential marketing leader with 12+ years of experience driving integrated brand strategy, large-scale experiential campaigns, and multi-channel marketing programs for global brands.I specialize in owning and growing enterprise client relationships, leading cross-functional and inter-agency teams, and translating complex business objectives into award-winning, culturally relevant brand experiences. My work spans live events, content, partnerships, influencer programs, and digital channels—often at national and global tentpoles including Super Bowl, Coachella, Grammys, CES, and New York Fashion Week.Throughout my career, I’ve partnered closely with executive stakeholders at brands such as Diageo, Apple TV, EA Sports, Sephora, L’Occitane, Sol de Janeiro, and AMC, serving as a trusted strategic advisor from concept through execution. I bring a strong operational and commercial mindset, with experience managing multi-million-dollar budgets, aligning diverse stakeholder groups, and ensuring delivery excellence across fast-paced, high-visibility initiatives.Whether serving as an Account Director, Marketing Lead, or Creative & Brand Lead, I’m known for bridging big-picture vision with operational rigor. I lead with a people-first approach, value clarity and accountability, and thrive in environments that demand both strategic thinking and hands-on execution.I also collaborate with organizations on brand evolution and identity development, ensuring every touchpoint aligns with the brand’s voice, values, and audience.Areas of focus:Integrated & Experiential Marketing • Account & Client Leadership • Brand & Campaign Strategy • Live Events & Cultural Activations • Cross-Functional Team Leadership • Partnerships & Influencer Programs • Budget & Vendor ManagementIf you’re building bold, meaningful brand experiences—or looking for a senior marketing leader to help scale them—I’d love to connect.

Experience

1. Director of Marketing - Events & Experiences

   African American Leadership Institute

   Jan 2021 — Present · Austin, TX, US

   Lead marketing, brand, and experiential strategy for a mission-driven leadership institute, shaping how the organization engages alumni, fellows, sponsors, and community partners.Own end-to-end strategy and execution for flagship programs, conferences, and community experiences, ensuring alignment with organizational goals, cultural relevance, and audience growth.Partner closely with executive leadership and key stakeholders to define priorities, develop engagement strategies, and deliver high-impact programming that strengthens the AALI network.Oversee content development, digital outreach, and experiential storytelling across channels, translating mission and values into cohesive brand experiences.Lead and mentor cross-functional teams and external partners, managing timelines, deliverables, and workflows to ensure consistent execution and quality.Key Impact & ContributionsBuilt and scaled AALI’s experiential and event marketing approach, driving sustained community engagement and increased visibility across Austin and beyond.Directed creative brand strategy and content initiatives that supported program growth, alumni participation, and sponsor alignment.Established repeatable processes for planning, marketing, and executing multi-touchpoint experiences across in-person and digital formats.

Education

• University of New Orleans

  Political Science and Government

• CAISL - Carlucci American International School of Lisbon

  International Baccalaureate Program