Ifrath Arjuman T
Digital Marketing Associate @ Amazon | Driving Digital Campaigns
- Role
- Digital Marketing Lead at Amazon
- Location
- Vellore, TN, IN
- LinkedIn followers
- 500 followers
About Ifrath Arjuman T
As a Programmatic Marketing Associate at Amazon, I manage marketing campaigns for various…
Experience
Digital Marketing Lead
Jul 2024 — Present · Chennai, IN
Currently handling multiple businesses including ( Amazon Fire Tablet devices, Category marketing merchandising, Alexa Smart home, Alexa echo show, Device Deals marketing) around WW marketplaces. Handling Category marketing merchandising for Fire Tablet US Amazon region and Tablet device marketing support in US, UK, DE & JP regions. Supported the successful launch of over 20 gaming applications on Amazon Fire Tablet devices. Provided targeted support to enhance click-through rates (CTR) and optimize campaign performance. Engaged with around 10+ stakeholders on regular cadence across regions to gather marketing requirements and delivered campaigns as per the SLA. Created dashboard for required HC usage using Power BI. Designed and delivered over high-quality banner and placement creatives in various dimensions for Amazon Fire Tablet in-device marketing campaigns, aimed at boosting customer engagement across multiple marketplaces. Performed periodic A/B testing on Lifecycle engagement campaigns to improve the CTR. It resulted in a +20% increase. Manage and optimize campaigns across paid channels like Meta Ads, Google (Search, Video, Display, Meta Ads) for Amazon Fire Tablet devices in US, UK, DE & JP regions which resulted with 60% engagement rate. Created a Power BI dashboard for the Amazon Fire Tablet team to track and analyze marketing campaigns over time, including engagement rates and other key performance indicators (KPIs).
Education
Vidyaniketan Matriculation Higher secondary school
Higher Secondary Course Certificate
2013 — 2015
Digital Scholar
Advanced Digital Marketing Course
2023 — 2024
TMKV Government high school
Secondary School Leaving Certificate
2012 — 2013
C. Abdul Hakeem College of Engineering & Technology
Bachelor of Engineering - BE
2016 — 2019
Kraftshala
Digital Marketing
2021 — 2022
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.