Ifetayo Dudley
Social Media & Marketing Associate @The Armory Foundation
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WORK HISTORY
Social Media & Marketing Associate @The Armory Foundation
New York, NY, US
Develop engaging social media content, newsletters, graphics, and promotional materials during 50+ sporting events maintaining a cohesive brand identity across all digital and print platforms Collaborate with Nike, KPMG International, NCAA, NYSPHSAA & PSAL divisions on marketing campaigns to boost engagement, attendance, and fundraising efforts Utilize photography skills to capture key moments at events, athletes in action, event highlights, and behind-the-scenes stories, bolstering brand representation Expanded Instagram reach by over 4 million in 5 months resulting in a - 11.4% increase in our following from last year, boosting brand visibility
EDUCATION
Syracuse University
Bachelor's degree
ABOUT IFETAYO DUDLEY
I\'m a storyteller at heart. Throughout grade school, I developed an interest in writing because of poets like Maya Angelou and James Baldwin and witnessing the influence of their words. Since graduating, I have navigated how my profession and passions coexist. I love crafting narratives that resonate deeply with others and amplifying voices that often go unheard due to growing up noticing a stark absence of Black female journalists and disparaging representations of Black stories. Whether through the lens of a camera, the stroke of a pen, or the written word my journey in media has been a continuous exploration of the multifaceted nature of storytelling. From my roots as a writer to embracing the world of photography, videography, and graphic design, I\'ve been on a quest to push the boundaries of what media can be. With a passion for storytelling and a growing interest in advertising and marketing, I aim to collaborate with brands to create media that captivates audiences and drives meaningful connections. I truly love art (especially Black art), and I\'m always so fascinated by how many forms it can take and how many talented people there are in the world. I\'m a former track runner of 10 years, a foodie, and always down to do something spontaneous and new. Nice to meet you! Content | Marketing | Digital Media | Branding | Photography | Videography | Creative Directing | Copywriting
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