Ifeoma Okechukwu
Sr Consultant, Distribution Channel Marketing @Nationwide Financial
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WORK HISTORY
Sr Consultant, Distribution Channel Marketing @Nationwide Financial
Created essential fund marketing materials for innovative retirement plans solution by collaborating with product, compliance, and other stakeholders to support sales and drive adoption. Developed marketing plan and created marketing material to drive sales for newly launched collective investment trusts for retirement plans, subsequently automated production for many of the pieces.Drove awareness and consideration of variable insurance trust funds utilizing key tactics that included a webinar, a marketing journey, and customized firm content
EDUCATION
University of Michigan - Stephen M. Ross School of Business
BBA, Marketing and Finance
Washington University in St. Louis - Olin Business School
MBA, Marketing
SKILLS
ABOUT IFEOMA OKECHUKWU
Manager with MBA and expertise in financial services thought leadership and marketing, insurance, and client management. Financial services marketer that has created marketing plans to help drive sales; increased production efficiency for quarterly marketing materials; and created Social Security thought leadership program. During the General Manager Rotation program directed a diverse set of insurance projects resulting in a targeted sales strategy, improved operations, and increased customer satisfaction. Business travel experience in developing and maintaining strong client relationships, creating comprehensive business plans, retaining highly satisfied clients while effectively managing P&L and generating revenue. Developed and launched online customer loyalty site for computer hardware and software company.Six Sigma project experience with strong analytical abilities.Specialties:• Thought Leadership • Financial Services Marketing• Insurance• Client Management • Quality Improvement
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