Mariia Ievseieva

About Mariia Ievseieva

Seasoned Marketing Executive with nearly 18 years of progressive corporate experience in brand building and equity, turnaround strategies, new product launches, profit and loss (P&L) management, and cross-functional team leadership in service of marketing efforts for iconic brands. Global market strategist with a proven record of improving struggling brands using innovative marketing approaches, go-to-market (GTM) strategies, and cost-saving process improvements. Visionary marketing executive adept at creating award-winning campaigns that support global market expansion.Areas of Expertise:Social & Digital MarketingBrand Equity ManagementTurnaround StrategiesStrategic PlanningMarketing InnovationExperiential MarketingProduct InnovationInfluencer MarketingPublic Relations (PR)Consumer InsightsBrand ArchitectureBrand Strategy & Identity

Experience

1. Fractional CMO

   Flashpoint.Ai

   Aug 2024 — Present · Miami, FL, US

Education

• Kyiv National Economics University

  Bachelor of Science - BS, Economics

• MIT Sloan School of Management

  Master of Business Administration - MBA, Global Strategies | Social Media & Digital Marketing | Innovation | Data Analytics

• Kyiv National Economics University

  Master of Science - MS, Strategic Marketing

Skills

• Business Planning
• Customer Insight
• Marketing Management
• Market Analysis
• Shopper Marketing
• Marketing
• Market Planning
• Market Research
• Brand Development
• Segmentation
• Forecasting
• Brand Management
• Marketing Strategy
• Marketing Research
• Innovation Management
• Sales
• Trade Marketing
• Consumer Products
• Management
• Consumer Behaviour
• Fmcg
• Business Strategy
• Brand Equity
• Fast-Moving Consumer Goods (Fmcg)
• Competitive Analysis