İDil S.

CRO Director @OneIngage

İstanbul, TR

Leading a 4-person CRO & Growth team, managing cross-functional coordination with SEO, Data, Product, Development, and Performance Marketing teams.Acting as an external product team for clients, overseeing full-cycle project execution using tools like Asana, Jira, and Trello.Tracking and managing OKR processes for the entire team to ensure alignment with strategic growth goals.Initiating and managing strategic partnerships, including Insider and Segmentify, to expand our Martech solutions.Creating custom growth projects such as “WhatsApp AI Chatbot” and CRM process design tailored to client needs.Working with high-profile clients across industries such as fuel, B2B marketplaces, healthcare, and pet e-commerce.Conducting A/B testing and UX research using tools like VWO, Hotjar, Contentsquare, and Google Analytics to drive optimization.Managing and scaling a structured CRO & UX framework, improving conversion rates across diverse market segments.Overseeing end-to-end financial processes—including risturn agreements, reconciliations, and invoice issuance—by integrating SAP and Microsoft Dynamics CRM.

Istanbul Technical University

Faculty of Engineering, Mineral Processing Engineering