Deepak Yadav

About Deepak Yadav

I am having more than and consider Web Analytics as my forte. I am well versed in technology solutions of analytics domains like (/), and various reporting & tag management tools: • Understanding and implementing analytics solutions (GA4) as per Business KPIs. • Hands-on experience in migrating from Universal Analytics to GA4. • Well-versed with digital media concepts/technicalities website tagging, building dashboards/customer segmentations, and reporting/analyzing digital marketing campaigns using GA4. • Hands-on experience with Data Visualization tools such as Google Data Studio & Tableau. • Integration with third-party tools like Marketo, Salesforce, Zapier, etc. • Working closely with the stakeholders to achieve the business goals. • Managed end-to-end digital performance tracking, including planning, coordinating, implementing, and maintaining the required digital marketing and audience analytics tools: LiveRamp Role: Digital Analyst and Web Publisher Responsibilities: • Created and presented web analytics reports, providing actionable insights and recommendations about customer interaction with the website. • Published and maintained the content using CMS (WordPress) on International domains. • Provided analysis and consultation in the implementation of Google Analytics tracking. Panoramed Role: Digital Analyst Responsibilities: • Worked with stakeholders to fix the Google Analytics implementation issue. • Helped the client in implementing cross-domain tracking and switching to GA4. Neo4j Role: Dashboard Specialist Responsibilities: • Worked with the marketing head for building the content performance dashboards. • Developed Demographic Reporting and Analysis based on insight data. CheckPoint Role: Analytics Implementation and Reporting Responsibilities: • Worked on the Data lake to create a 360-degree view of the user journey, taking data from Salesforce, Marketo, and Google Analytics. • Worked on the Hushly & BrightTALK integration with GA. • Used Zapier to implement automation. • Presented quarterly competitive analysis to senior management. Hitachi India Role: Digital Analyst Responsibilities: • Implementation of Google Analytics 4 (GA4) using GTM from scratch. • Migrated from Webtrends to GA4.

Experience

1. Project Manager

   Nvish Solutions

   Apr 2023 — Present

Education

• Himachal Pradesh University

  Engineer’s Degree, Computer Science, A

  2009 — 2013