Ida Malagic
Head of Corporate Marketing & Pr @Greentube GmbH
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WORK HISTORY
Head of Corporate Marketing & Pr @Greentube GmbH
Vienna, AT
Appointed to lead Greentube’s global marketing and communications following a rapid progression through brand, events, and B2B roles. I oversee a cross-functional team, driving strategy and execution across corporate branding, PR, social media, internal communications, product marketing, and client campaigns — aligning creative excellence with measurable business impact.• Built and scaled a global B2B marketing framework, growing from a few quarterly activations to a year-round campaign calendar.• Led and developed a high-performing team, guiding objectives, appraisals, and personal development while fostering collaboration and accountability.• Introduced new content and influencer formats that significantly increased brand reach, engagement, and media visibility.• Led the cross-functional redesign of product-related communications (emails, client updates, internal releases), resulting in multiple-times higher open and click-through rates.• Directed Greentube’s first independent exhibition at ICE 2025, overseeing concept, tenders, booth strategy, and logistics — a major milestone in brand visibility.• Expanded the trade-show footprint without raising budgets through agile planning and vendor optimization.• Enhanced internal communication and culture via seasonal engagement and employer-branding initiatives that strengthened alignment company-wide.• Pioneered the adoption of AI tools to improve content workflow efficiency, laying the foundation for faster production and reduced dependency on external resources.• Managed key administrative and strategic functions — budgeting, forecasting, HR coordination, and recruitment — ensuring marketing operations run efficiently and sustainably.• Contributed to a period of strong industry recognition, with record press coverage, awards, and increased inbound interest from integrated PR and marketing efforts.
EDUCATION
Faculty of Economics & Business Zagreb
Bachelor of Economics, Marketing
Faculty of Economics & Business Zagreb
Master of Economics, Marketing
ABOUT IDA MALAGIC
Strategic marketing leader with over a decade of international experience across corporate, B2B, and event marketing. Currently heading global marketing and PR at Greentube, I lead a cross-functional team responsible for brand strategy, client campaigns, trade show activations, and internal communications — all aligned with business growth and industry visibility.My background spans both in-house and freelance roles, including contributions to international sports events such as ATP, ITF, and FIS events. This foundation in sport marketing and sponsorship dynamics adds a unique layer to my understanding of audience engagement and brand partnerships — particularly relevant to the iGaming and entertainment sectors.I’ve been recognized with the Outstanding Mentor Award at the Women in Gaming Diversity Awards 2025 and named among the TOP50 Master of iGaming Marketing by iGamingExpress, reflecting both my leadership and impact within the industry.I thrive in fast-paced, multicultural environments and enjoy building collaborative teams that deliver measurable results. My approach blends creativity with operational precision, always focused on elevating brand presence and driving strategic outcomes.
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