Ida Cecchini

About Ida Cecchini

My career is rooted in producing high-quality marketing content for high-tech and health care enterprises, and is seasoned with years of global corporate P&L responsibilities. Currently, I create Web and print content that successfully promotes a suite of commercial health insurance products for large and small businesses, with recent product introductions in the individual market. I routinely manage strategic plans and tactical details of multiple marketing projects, eliciting the contributions of subject matter experts and guiding the creative efforts of web and graphic designers to meet the sales and business goals of one of the largest health insurance companies in western Pennsylvania. As marketing liaison to stakeholders in account management, sales, legal, and product development teams, I execute new product launches, brand protection and promotion initiatives, and small business sales campaigns.Specialties: Appealing, jargon-free language; diverse team building; unflappable public relations communications; distilling and explaining the often complicated health care industry messages and concepts

Experience

1. Marketing Campaign Manager

   UPMC Health Plan

   Jun 2012 — Present

Education

• Bethany College

  BA, Communication

  1986 — 1990

Skills

• Project Management
• Salesforce.com
• Copywriting
• Strategic Planning
• Healthcare
• Digital Marketing
• Team Building
• Management
• Newsletters
• Marketing Communications
• Public Relations
• Internal Communications
• Marketing
• Competitive Analysis
• Advertising
• Sales
• Online Advertising
• Marketing Management
• Email Marketing
• Strategic Communications
• B2b
• Direct Marketing
• Brand Management
• Fundraising
• Marketing Strategy
• Market Research
• Event Planning
• Online Marketing
• Account Management
• Corporate Communications
• Integrated Marketing
• Team Leadership
• Crm
• Product Development
• Leadership
• Market Planning
• Social Media
• Product Marketing
• Social Networking
• Social Media Marketing