Icey Sui
Cofounder & Marketing Director at Netherfire Entertainment
- Role
- Cofounder & CMO at Netherfire Entertainment
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Icey Sui
Co-founder and CMO of Netherfire Entertainment, a mobile game developer and publisher in US. Responsible for building and leading a marketing team to create and develop an innovative marketing strategy for our free-to-play mobile games.Specialties-Financial Statistics Analysis -Portfolio analysis,serial correlation test(Durbin-Watson)-Event management-Strategic event planning-User acquisition,public relations, media buys and affiliate programs-Staff training & education-Behavioral targeting
Experience
Cofounder & CMO
May 2014 — Present · San Francisco, CA, US
Manage product lifecycle strategy and execution from pre-launch, launch and post launch through the acquisition, retention and monetization funnel.• Create and drive integrated marketing campaigns with strong central focuses executed across multiple channels including paid and earned media• Work with external agencies, Business Development, Public Relations and User Acquisition to create awareness of games through external channels• Work with Art teams to develop marketing assets from concept to execution that are clear, concise and creative• Coordinate with game community to drive events that focus on both the acquisition of new users and the engagement of existing users• Analyze effectiveness of marketing programs with a strong understanding of their financial impact
Skills
- Forecasting
- Social Media
- Management
- Bookkeeping
- Budgets
- Finance
- Gmp
- Marketing Strategy
- Financial Analysis
- Start-Ups
- Tax Accounting
- Dance
- Strategic Planning
- Microsoft Office
- Event Planning
- Cash Flow Reporting
- Statistics
- Business Strategy
- Powerpoint
- Microsoft Excel
- Product Development
- Analysis
- Event Management
- Strategy
- Piano
- Business Planning
- Business Development
- Data Analysis
- Accounting
- Research
- Project Planning
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.