Isabel Brodsky Barall

About Isabel Brodsky Barall

I\'m an e-commerce leader with deep expertise in P&L management, go-to-market strategy, cross-functional collaboration, and building high-performing teams. I started my career at Amazon and Wayfair managing categories up to $150M, and currently lead the DTC e-commerce strategy at SimpleTire, overseeing a $200M+ business. I use data analysis to drive strategic decisions across pricing, marketing, and customer experience—balancing aggressive growth with long-term brand integrity. What energizes me most is leading teams that are equally passionate about the customer journey and the impact we\'re creating together. I\'m drawn to growing and leading high-growth DTC e-commerce brands that operate with clear values and intention.

Experience

1. Senior E-commerce Manager, Daily Harvest

   Chobani

   Mar 2026 — Present · New York, NY, US

Education

• Colgate University

  B.A., Political Science, African Studies

  2007 — 2011

• University of Virginia Darden School of Business

  Master of Business Administration - MBA

  2018 — 2020

• Fordham University

  M.A., International Political Economy and Development

  2011 — 2013

Skills

• International Development
• Global Health
• Geographic Information Systems (Gis)
• Program Management
• Microsoft Office
• French
• Social Media
• Analysis
• Statistics
• Economics
• Research
• Microsoft Excel
• Editing
• International Relations
• Monitoring and Evaluation
• Data Visualization
• Data Use
• Workshop Development
• Qualitative Research