Ibrahim Tatlicioglu
Director, Google Chrome | Performance & Growth Strategy | Global Media Planning & Measurement
- Role
- Director at Essencemediacom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ibrahim Tatlicioglu
NYC music producer turned marketer. I lead performance and growth strategy for Google Chrome, with prior brand marketing experience across Google Pixel and Nissan.I focus on growth, performance, and media strategy at scale, with ownership across global media planning, measurement, experimentation, and optimization. I lead annual planning and ongoing performance strategy across large, multi-market budgets, with a strong emphasis on incremental growth, scalability, and clear decision making.Day to day, I work cross-functionally with marketing, product, analytics, creative, and platform teams to turn data into decisions. I’ve led performance programs and global campaigns supported by automation, conversion lift studies, and marketing mix modeling, helping organizations understand what’s driving impact, what to scale, and how to evolve strategy across markets.Before moving fully into marketing and growth, I worked as a music producer and engineer, collaborating with brands and institutions including Disney Junior, Bacardi, the Met Opera, and Broadway performers. That background shapes how I approach strategy today, blending creative rigor with structured experimentation, systems thinking, and signal-driven decision making.I thrive on curiosity and building clarity in complex problems. I’m most energized by teams that value thoughtful growth strategy, strong collaboration, and using data as a tool for better decisions, not just reporting.
Experience
Director
Aug 2025 — Present · New York City, NY, US
Own integrated strategy and performance planning for Google Chrome globally, partnering cross-functionally to drive growth through testing, measurement, and operational rigor.
Education
Sturegymnasiet
Gymnasie utbildning, Audio engineering and production
2007 — 2010
Institute of Audio Research
Certification, Audio Engineering, Music Production
2012 — 2013
The City College of New York
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2017 — 2020
LaGuardia Community College
Associate’s Degree, Music Recording Technology
2014 — 2015
Skills
- Music Production
- Studio Recording
- Music
- Live Sound
- Audio Editing
- Pro Tools
- Tutoring
- Audio Books
- Audio Engineering
- Music Composition
- Scheduling
- Client Relations
- Invoicing
- Translation
- Account Management
- Social Media
- Social Media Marketing
- Music Industry
- Google Analytics
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