Ibrahim Kherodawala
Media Specialist Lead at Google | E-Commerce | Lead Generation | Freelancing Digital Consultant & Performance Marketer
- Role
- Media Lead (Retail) at Google
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ibrahim Kherodawala
Highly accomplished and results-oriented digital marketing professional with 9 years of multi-market experience (US, UK, EU, MENA & APAC) driving transformative growth for large-scale clients. Proven ability to develop and execute high-impact performance marketing strategies, build strong client relationships, and lead cross-functional teams to achieve exceptional business outcomes. Expertise in navigating complex digital landscapes, fostering innovation, and driving product adoption.Skills & Tools:Marketing Strategy & Planning: Performance Marketing, Brand Marketing, Media Planning, New Business Growth, Funnel Optimization, E-commerce Marketing, Lead Generation, Measurement SolutionsProduct Adoption & Go-to-Market: Product Improvements, Upsells, Macro Objection Handling, Scaled Education and EnablementAnalytical & Technical Skills: Google Ads & Suite, Meta Ads, LinkedIn Ads, Amazon Ads, Google Analytics, AppsFlyer, GTM, SimilarWeb, GWI, ComScore, Amazon PlLeadership & Collaboration: Stakeholder Management, Cross-Functional Team Leadership, Training & Mentoring, Process Innovation
Experience
Media Lead (Retail)
Nov 2024 — Present · Bengaluru, IN
Client Strategy & Management: Spearheading performance marketing for major UKI retail clients (Lookfantastic, MyProtein, Boohoo, Levi\'s, M&M Direct), managing >$120M quarterly spend & driving significant digital journey improvements (Search, Shopping, PMax & App).Planning & Growth: Leading the customer account planning to align business growth with customer objectives. Led transformative projects for major retail clients, including demand-led budgeting, web-to-app integrated journeys, profit bidding, and new customer acquisition.Team Leadership & Transition: Co-leading GTM transition (roadmap, roles, training), improving adoption, reducing friction, & saving 20x FTE cost. Leading 10+ extended team & 5 EMEA POCs for scaled services.Product Collaboration & Stakeholder Management: Working with Search/SA360 product teams on adoption, improvements, upsells & objection handling. Cultivating strong relationships with key stakeholders (C-level clients, industry, internal) for collaboration & business goals.Process Optimization & Efficiency: Leading EMEA SA360 scaled services (>$50M quarterly activation via partners), implementing automation/AI for ~2400 FTE hours saved (4.5x).Clientele: UK & Ireland\'s biggest retail customers viz. The Hut Group (Lookfantastic, MyProtein, Dermstore, CultBeauty) Boohoo Group (Debenhams, Boohoo, BoohooMan, Pretty Little Thing, Karen Milen), ASOS, Levi\'s, MandM Direct, L\'Oreal, Estee Lauder Group, Selfridges.
Education
Royal College of Arts, Science & Commerce
HSC, Commerce
2011 — 2013
University of Mumbai
Bachelor in Management Studies, Finance, General
2013 — 2016
Skills
- Online Advertising
- Wordpress
- Bing Advertising
- Microsoft Word
- Search Engine Optimization (SEO)
- Google Analytics
- Search Engine Marketing (Sem)
- Facebook Marketing
- Linkedin Advertising
- Online Marketing
- Microsoft Excel
- Web Analytics
- Microsoft Powerpoint
- Google Adwords
- Digital Marketing
- Business Analysis
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