Ibrahim Darbi

About Ibrahim Darbi

Objective Results-driven sales and technical professional with fourteen years of progressive experience in the HVAC and related industries. I specialize in sales management, business development, and technical consultation, with a proven track record across residential, commercial, semi-industrial, and retail markets. My expertise encompasses HVAC systems, ductwork, accessories, spare parts, and advanced technologies such as VRV/VRF systems, AHUs, and refrigerants. In addition to my domestic market experience, I possess a strong background in export operations—particularly in split units—along with comprehensive experience in dealer network management and strategic market development. Throughout my career, I have collaborated with leading international technology firms, consulting companies, and contractors, consistently delivering high-impact results across diverse sectors. Personal Skills With over fourteen years of experience in sales, engineering, and product management, I bring a well-rounded combination of technical expertise and commercial acumen. I am recognized for my strong communication skills, collaborative leadership, and deep market insight. I have successfully developed and managed robust distribution networks, leading to significant improvements in market penetration, revenue growth, and retail presence. I excel at planning and executing marketing strategies, identifying the right tools and approaches to align with business goals. I have played a pivotal role—alongside departmental teams—in the orchestration of multimillion-dollar VRV/DX business transformations, driving both turnaround and growth in competitive regions. My professional journey includes working with multiple international HVAC companies, where I contributed to strategic development, operational excellence, and long-term market leadership—across both B2B and retail channels.

Experience

1. Ac Division Director

   Union Trading Co

   Jan 2022 — Present

   Leadership & StrategyDevelop and execute divisional strategies aligned with company vision. Lead teams proactively, fostering high performance and collaboration. Set and monitor KPIs to exceed targets. Mentor and develop talent to build a disciplined, results-driven organization. Collaborate with senior management to align goals.Operations & PerformanceOversee HVAC division operations ensuring efficiency, quality, and policy compliance. Identify improvement areas and lead corrective actions. Manage onboarding of new accounts. Conduct meetings focused on sales, training, and referrals.Business Development & Client RelationsIdentify new business opportunities across commercial, institutional, and residential sectors. Build lasting relationships with clients, distributors, and contractors. Monitor market trends and technologies including VRF systems. Deliver consultative sales and tailored HVAC/VRF solutions. Conduct site visits and client assessments.Financial & Budget ManagementManage divisional budgets to meet revenue and profit goals. Analyze financial results and control costs. Report performance to leadership regularly.Sales Team DevelopmentTrain and mentor sales teams to improve skills and VRF product knowledge. Ensure accountability for sales targets. Align with operations for lead generation and customer satisfaction. Provide training for distributors and contractors.Distributor & Channel ManagementBuild strong partnerships with distributors and manufacturers. Recruit and train contractors skilled in VRF systems. Coordinate marketing, logistics, and promotions. Resolve conflicts and maintain long-term partnerships.Market Analysis & Technical ExpertiseConduct market and territory analyses. Use CRM for forecasting and pipeline management. Attend industry events to boost brand presence. Maintain technical expertise in HVAC, focusing on energy-efficient VRF solutions. Collaborate with engineering and project teams for technical validation.

Education

• Al-Balqa Applied University (BAU)

  Bachelor of Engineering - BE, Mechanical Engineering