Ibnu Bill Tah e

About Ibnu Bill Tah e

I didn’t start out knowing I would work at the intersection of technology and marketing. It began with a simple fascination — why do some ideas grow effortlessly while others disappear without a trace? That question slowly shaped my journey.As I explored code, design, and digital strategy, I realised something important: growth isn’t accidental. It’s built — line by line, click by click, decision by decision.Every website I crafted, every campaign I launched, and every product I shaped taught me the same lesson — technology becomes meaningful only when it connects with people.That belief led me to work with brands that wanted more than visibility. They wanted identity, clarity, and impact. And over the years, I’ve helped them grow through thoughtful digital strategies, clean and functional web experiences, and marketing that focuses on building real, lasting connections.But the story would feel incomplete without the people I met along the way. Mentoring more than aspiring developers, marketers, and entrepreneurs became one of the most fulfilling parts of my journey. Watching someone transform — from confusion to clarity, from hesitation to confidence — reminds me why this work matters. Their wins often feel bigger than my own.Today, whether I’m designing a platform, building a high-performing website, shaping a brand narrative, or guiding someone through their first big step, I carry the same intention: bring strategy, creativity, and humanity into every outcome.Because technology should feel empowering, not overwhelming. Marketing should feel real, not noisy. And growth should feel like a journey, not a race.If you’re ready to build something meaningful — a brand, a skill, or a digital presence that stands out — I’d love to be a part of that story.

Experience

1. Performance Marketer

   90+ My Tuition App

   Jan 2026 — Present

   Managed performance marketing initiatives for a Kerala-based online tuition platform, driving student acquisition, app installs, and revenue growth through data-led digital strategies.Focused on building scalable paid acquisition systems while optimising cost efficiency and conversion performance across multiple channels.Key responsibilities included:Planning and executing paid campaigns across Meta Ads and Google AdsDriving app installs and qualified student registrationsOptimising campaigns to improve CPL, CPI and overall ROASCreating structured conversion funnels from ad click to enrolmentConducting A/B testing on creatives, landing pages and audience segmentsImplementing tracking systems (Meta Pixel, Google Analytics) for performance measurementManaging budget allocation to maximise ROI during peak admission periodsWorked closely with content, design and academic teams to align marketing campaigns with curriculum launches, seasonal admissions and promotional offers.Focused on sustainable lead generation, data-backed decisions, and consistent month-on-month growth.

Education

• AJK College of Arts and Science - India

  Bachelor, Computer Applications

• GVHSS ALANALLUR

  PLUS TWO, Humanities/Humanistic Studies