Ian Wolfe

Head of Digital Media @BBC

GB

I drive consumption of the BBC’s digital services (iPlayer, Sounds, Sport & News) by shaping development of its owned digital media and across all digital media channels (web, app, CRM and paid) to drive a step change in the impact of digital media inventory. I’m accelerating the digital transformation of Marketing, by providing leadership and direction across digital media in general, and with responsibility for the BBC\'s significant digital promotional inventory in particular. This involves developing and growing the BBC’s owned digital promotional media inventory, and launching digital marketing campaigns such as CRM automations and performance marketing.

UCLA

BA, International Economics & English Literature

Cranfield University

MSc & Senior Leader Apprenticeship, Business and Strategic Leadership