Ian Wilkinson
Sales Operations & Partnerships Manager @Rest Less Uk
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WORK HISTORY
Sales Operations & Partnerships Manager @Rest Less Uk
London, GB
Rest Less is the UK’s leading platform supporting people aged 50+ in work and life. In my role, I combine sales operations, data insight and strategic partnerships to help employers recruit more inclusively and connect with an experienced, motivated talent pool.I work across the full partnership lifecycle — from prospecting and negotiation to onboarding, performance analysis and long-term relationship building. My focus is on improving the sales engine through AI-first workflows, CRM optimisation and data-led decision-making.Key Contributions & Responsibilities:• Sales Operations: Maintain and optimise CRM data, build consistent workflows, improve pipeline visibility and support accurate forecasting and reporting.• Partnership Development: Identify, qualify and engage new employers and commercial partners aligned with our mission to champion age-diverse hiring.• Commercial Negotiation: Lead structured negotiations and manage contracts to ensure value for partners and the Rest Less community.• AI-First Process Improvement: Use AI tools to enhance productivity, automate repetitive tasks, improve reporting clarity and streamline prospecting activity.• Performance Insight: Analyse campaign, employer and pipeline data to surface trends, identify bottlenecks and provide actionable recommendations.• Cross-Functional Collaboration: Work closely with marketing, product and operations teams to ensure a consistent partner experience and align activity with wider GTM priorities.• Market & Employer Insight: Monitor shifts in the labour market, especially regarding over-50s talent, to support commercial strategy and partner conversations.Impact:• Stronger, more efficient sales processes• Increased clarity across pipelines and partner activity• Higher-quality employer engagement• Better commercial outcomes informed by data, insight and automation• Continued support for employers looking to hire more inclusively
SKILLS
ABOUT IAN WILKINSON
As Sales Operations & Partnerships Manager at Rest Less, I help organisations build more age-inclusive teams and unlock the commercial value of experience.My focus is on sales efficiency, strategic partnerships, and data-driven growth — combining relationship-building with AI-enhanced insight to connect employers with an engaged over-50s audience.Over the past few years, I’ve helped expand Rest Less’s network of employer partners, refined CRM and reporting processes, and introduced smarter automation that saves time while deepening engagement.I’m passionate about demonstrating how age diversity drives business performance — and about giving every employer the tools to reach, recruit, and retain experienced talent.I’m now developing as an AI-First Sales Operations professional, completing advanced courses in sales automation, analytics, and workflow optimisation. My goal: to keep bridging the gap between people, partnerships, and technology — so inclusive growth becomes not just a principle, but a measurable result. Always open to conversations about age-inclusive hiring, B2B collaboration, and the future of AI in sales operations.
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