Ian Holmes

About Ian Holmes

Marketing leader with 10+ years of experience designing and delivering programs that drive brand, growth, and field adoption at scale. I specialize in turning strategy into coordinated, compliant, and results-driven marketing initiatives across multiple markets. Known for blending creative direction, operational discipline, and cross-functional collaboration, I lead programs that connect strategy to real-world impact.Throughout my career, I’ve built marketing systems that people actually use, from supporting individual teams to driving multi-market campaigns. I leverage technology and AI to streamline workflows, enhance consistency, and free teams to focus on higher-value work, all while maintaining quality, accountability, and measurable results.

Experience

1. Marketing Project Manager

   Coldwell Banker

   May 2022 — Present · San Diego, CA, US

   As a Marketing Project Manager based in the West Region supporting California, Hawaii, Oregon, and Washington, I provide leadership that blends creative direction, operational discipline, and strategic execution. I lead both local and national initiatives, driving projects from concept through launch and adoption with measurable results and a consistent record of delivering on time and at a high standard.I lead and contribute to strategy development and execution by turning ideas into well-coordinated marketing programs that include digital collateral, promotional materials, communications, social media, and event support. I oversee timelines, stakeholders, and deliverables across multiple workstreams, ensuring every project stays aligned with business goals, brand standards, and field needs.A core part of my role is working across departments to keep projects moving forward and fully vetted. I partner closely with legal, compliance, operations, product, and leadership to review and approve materials before release, ensuring everything we deliver is accurate, compliant, and ready to be used confidently by our agents and teams.To improve speed and consistency, I also leverage AI as part of my day-to-day workflow. From drafting and research to content refinement and project organization, I use GenAI tools to reduce manual effort, streamline communication, and help teams move faster while maintaining quality.Reporting to the Field Marketing Director, I manage marketing initiatives with a focus on clarity, collaboration, and execution, delivering design-forward, results-driven campaigns that strengthen the brand and support growth across both regional and national markets.

Education

• San Diego State University

  Bachelor of Arts in Liberal Arts and Sciences, Communication, General

  2011 — 2013