Ian Connell
Digital Media Specialist at Magnolia
- Role
- Digital Media Specialist at Magnolia
- Location
- Waco, TX, US
- LinkedIn followers
- 500 followers
About Ian Connell
Certified Strategic Marketing Specialist concentrated in paid social advertising. Dedicated to promoting brand loyalty, product placement, and consumer satisfaction through all parts of the buying funnel from research and discovery to conversion optimization. Utilize real-time data analysis to develop, plan, and execute strategies for continued brand growth and expansion for small- to large-business brands.
Experience
Digital Media Specialist
Apr 2026 — Present · Waco, TX, US
Manage day-to-day operations on all paid social media platforms including budget, campaign, creative optimization and performance testing• Manage smooth execution of campaigns by overseeing the trafficking and gatheringing of necessary creative elements well before launch date• Manage and control multi-million annual platform budgets across META, Pinterest & TikTok to work towards e-commerce revenue goals• Deploy campaign tactics like optimizing keywords, managing audience lists, creating bid strategies, A/B testing and campaign tracking• Create customer audience segments to be deployed on all paid media platforms for campaign optimization to help improve LTV and reduce CAC• Support the Director of Digital Marketing with quarterly budget planning, traffic and revenue forecasting• Drive successful collaboration between affiliate and PR teams to strategically manage opportunities and maximize impact within the affiliate channel• Support Magnolia’s marketing calendar by working closely with creative and e-commerce teams
Education
Penn State University
Bachelor of Science (B.S.), Marketing
2012 — 2014
Otterbein University
Bachelor of Science (B.S.), Marketing
2011 — 2012
Skills
- Microsoft Office (Word, Excel, Access, Powerpoint, Outlook)
- Microsoft Office
- Sales
- Social Media
- Photoshop
- Oracle Applications
- Advertising
- Microsoft Word
- Project Management
- Customer Service
- Event Planning
- Powerpoint
- Microsoft Excel
- Customer Satisfaction
- Public Speaking
- Leadership
- Management
- Search Engine Optimization (SEO)
- Marketing
- Teamwork
- Paid Search Strategy
- Time Management
- Retail
- Market Research
- Research
- Marketing Communications
- Digital Marketing
- Marketing Strategy
- Merchandising
- Social Networking
- Social Media Marketing
- Strategic Planning
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