Ian Sargeant
Media Senior Account Director @Dentsu B2b
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WORK HISTORY
Media Senior Account Director @Dentsu B2b
London, GB
Working within the media team on one of MerkleB2B\'s leading clients as an Senior Account Director.• Day-to-day lead on a key client with a large annual budget• Planning and executing multi-channel campaigns in both digital and offline channels• Well-versed with all media channels and have experience in platform activation. Managing End-to-end from brief, recommendations to reporting and analysis• Strong analytical mindset with the ability to deal with complex data to pull relevant insights• Driving strategy and innovation to allow for consistent growth• Collaborate with internal and external resources across multiple regions in EMEA• Managing finance and forecasting to ensure we are meeting and exceeding revenue targets• Manage and support a team of 10 within mentoring and development
EDUCATION
Chelmsford College
BTEC Extended Dipolma, Business Studies
Bournemouth University
Bachelor of Arts (B.A.), Business Studies with Marketing
SKILLS
ABOUT IAN SARGEANT
Analysing data to discover new marketing trends, developing these insights to create a data-driven and innovative, multi-channel media strategy to plan and execute against. This is one of the main reasons I have a passion for media and account management, which has only grown stronger as technology alongside my career develops. I have a desire to lead, grow and support a highly driven team to exceed client expectations in delivering media strategy and recommendations to achieve their business objectives. Looking for innovation and opportunities to proactively go to the clients to increase revenue opportunities for the business.
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