Ian Richer

About Ian Richer

My path started in New York City\'s public schools, where I developed the creative…

Experience

1. Vice President, Digital Experiences

   Development Counsellors International

   Jan 2015 — Present · New York, NY, US

   DCI is a fifty-six-year-old privately-owned, New York City-based “place marketing” company, and leader in the Tourism and Economic Development marketing sectors. Strategically, I\'ve helped them pivot to assume more of a \"digital-first\" marketing mindset in order to accelerate new offerings, widen the existing client base. Tactically I work hand-in-hand with clients to create best in class digital/technology experiences across multiple platforms, including logo/brand development, website creation, advertising and campaigns, email and social channels. I also play a major role in business development, having brought in previously untapped revenue streams as a result of new digital offerings.KEY ACCOMPLISHMENTS• Won Marcom Gold Award for the international reboot of Holland’s “Invest In Holland” website, executed digital multi-platform brand expression, developed six global versions of site on a secure-open-platform CMS.• Won Marcom Gold Award for the creation of The State of Colorado’s “Office of Economic Development and International Trade” website redesign, coordinated high-level brand collaboration between global campaigns, concepted 19 web-content videos highlighting Colorado Innovation.• Managed day-to-day operations of multiple creative teams/groups to ensure project\'s strategy and vision is executed across all relevant channels.• Oversaw the ideation and development of time-saving proprietary website automation tools for Columbus2020 website reboot.• Digital clients include Bavaria Germany, The State of Illinois, Japan National Tourism Organization, Asheville NC, The City of Colorado Springs Colorado, Metro Denver, Northern Colorado, King Abdullah University Saudi Arabia, Tahiti Tourisme.