Ian Richardson
Managing Director @360 Media Group Ltd
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WORK HISTORY
Managing Director @360 Media Group Ltd
About 360 Media GroupFounded in 2019, 360 Media Group emerged from a deep-rooted passion for connecting media and information services in the automotive sector. Our mission is to build scalable communities, connect buyers with sellers, and inform growth strategies across the automotive supply chain.Our Core Brands• FleetTrends: Delivering brand and market insights to drive informed decision-making.• FleetWise: An innovative, insight-driven digital marketplace connecting buyers with sellers.Our CollaborationsWe partner with leading vehicle manufacturers, leasing providers, and fleet service companies on a variety of projects including customer insights, brand tracking, and the prestigious 100 Trusted Brands survey.Our Digital MarketplaceOur platform features Trusted Experts, Trusted Brands, and Trusted Products, empowering fleet buyers with the knowledge and solutions needed, and helping the supply chain elevate their products and services.Our MissionWe strive to educate, inform, and inspire change, focusing on electrification, fleet and mobility management, and product innovation.Our PlatformsWe deliver valuable insights and content through multiple channels, including magazines, newsletters, reports, and a dynamic digital hub.To learn more, visit 360 Media Group: for FleetWise today at FleetWise. https://fleetwise.info/
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing
Peterborough College
BTEC First - Certificate in Business
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing
CIM | The Chartered Institute of Marketing
Foundation Certificate in Professional Marketing
London Business School
Accelerated Development Programme - Business Leadership
ABOUT IAN RICHARDSON
I am the founder of 360 Media Group Ltd, where we empower automotive clients to achieve their growth objectives through independent insights and tailored media solutions. At 360 Media Group, we pride ourselves on being an essential intelligence resource. Our expertise in measuring buying behaviour, benchmarking brands, and identifying market trends enables our clients to prioritise and action their growth strategies effectively.Our insights are pivotal in the digital marketplace, particularly through our platform, FleetWise. FleetWise simplifies the process of shortlisting and evaluating the supply chain, enabling fleets to make informed buying decisions. What differentiates 360 Media Group is our profound market understanding, our collaboration with industry experts, and our custom-built research panel of fleets, including – Britain’s Major Fleets.We track brand awareness across over 200 brands and conduct bi-monthly in-depth interviews to uncover the factors influencing fleet decisions. Our digital marketplace is unique, aggregating product information, brand ratings, and buying advice, and offering buying functionality to generate sales leads, quotes, and orders.My extensive background in B2B and consumer publishing includes leading the development of the Fleet News Brands. This encompasses an award-winning weekly magazine, the launch of the first website, the FN50, and Sewells Brand Trackers. My skill set spans multiple publishing platforms, commercial leadership, editorial direction, content creation, brand development, product innovation, ideation moderation, insight development, custom research, research trackers, marketing, collaboration, and sponsorship.As the automotive market experiences unprecedented change, the need for agile insight solutions and effective buyer-seller connections has never been greater.Visit us at or reach out to me at i••••••••@360mediagroupltd.com.
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