Ian Paddington
Director of Growth Marketing @BBC Studios
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WORK HISTORY
Director of Growth Marketing @BBC Studios
I lead digital marketing for BBC Studios\' direct to consumer products including BBC Select video streaming service and BBC Podcasts. My goals are to grow audiences, drive paid subscriber acquisition and retention, as well as support regional product launches and content releases. • Collaborate with platforms such as Amazon Prime Video\'s media planning teams to deliver cost-effective subscriptions and retention on our streaming platforms • Lead relationship with paid media agency to drive further growth through social, search and video campaigns • Use AVOD experience to further YouTube strategy and grow channels, drive brand and content discovery • Work with web manager and external agencies to drive website growth with emphasis on search optimisation, analytics and tracking to increase traffic and conversion • Encourage a data-driven and test and learn mentality within team with frequent A/B testing, creative ideation and trialling new marketing channels • Play a leading role in development of new direct to consumer projects across the business
EDUCATION
Oxford Brookes University
2:1, Multimedia Production
SKILLS
ABOUT IAN PADDINGTON
I play a leading role in launching and growing brands and planning and delivering…
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