Ian McAuley
Head of Crm @British Council
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WORK HISTORY
Head of Crm @British Council
London, GB
Business owner of the British Council\'s CRM system (Salesforce). Leads project development and operational support teams in the UK, Poland, India and Singapore. • Successfully drove through a challenging and highly visible piece of strategic change management. This followed on from the failure of a previous Salesforce rollout (20••••14). • Leveraged a range of strategies and skills honed over 15+ years in defining and delivering digital/data-driven solutions for major organisations (e.g. for American Express, BP, IBM, Freshfields Bruckhaus Deringer). • Key internal advocate for ‘a single view of the client’ within the organisation, collaborating with colleagues in IT, customer service, sales and marketing on a number of strategic initiatives, including enterprise telephony, digital transformation, systems integration, enterprise reporting, and data governance.
EDUCATION
University of East Anglia
BA, English & American Literature
University of East Anglia
BSc, Environmental Sciences
ABOUT IAN MCAULEY
A Head of CRM with extensive international experience, who leads and delivers end-to-end solutions and operational support. • Prior senior-level experience in business development, marketing, digital and success management. • Has worked in both B2B roles (legal, energy, government) and B2C roles (financial services, media, education). • Successfully delivers business-critical programmes. • Strategic thinker with the ability to act tactically, with strong planning, project management and analytical skills. • Bridges the gap between IT/technology and the business. • Specialist skills in software solutions, including system specification & integration, user experience, data modelling, change management, process definition and operational support.
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